Ciências Contábeis

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    ANÁLISE DA INTEGRAÇÃO DE TECNOLOGIAS NA GESTÃO DO MERCADO CONTÁBIL, DESAFIOS E OPORTUNIDADES
    (2024-11-06) PAMELA EDUARDA ELOY DE OLIVEIRA; VITOR TORQUATO DE SOUZA
    Accounting has evolved in response to changes that require the implementation of technologies in its management, ensuring accurate and reliable information for business administration. Thus, professionals must continually seek methods and solutions that guarantee this integrity and compliance. The integration of technologies is essential, since these tools play a crucial role in modern accounting, facilitating the execution of activities. In view of this, the chronology of technological evolution in this area is presented, the objective of which was to emphasize its importance for the sector and highlight the various benefits provided, offering a favorable view of technological implementation, while recognizing the challenges to be overcome for adaptation in the daily routine of accounting practices. To develop the monograph, a methodology based on several sources was adopted, such as bibliographies, magazines, scientific articles and materials extracted from websites. In addition, a practical stage was carried out to collect perceptions and real experiences on the subject, through the application of a questionnaire aimed exclusively at professionals in the accounting area. The research carried out strengthened the foundation of the topic addressed, confirming the relevance of the implementation of technologies in the accounting sector. In addition to highlighting the positive impacts on day-to-day accounting, the study highlights the importance of integrating innovations to ensure that the company remains competitive and prominent in the market. It is concluded that technology plays an indispensable role in the modern accounting scenario, promoting advances that go beyond simple automation, such as large-scale data analysis and the use of specialized software for specific management tasks. These innovations are transforming the way accountants manage information and make strategic decisions. The adoption of these tools increases operational efficiency, optimizes time spent and reduces the margin of error, allowing greater focus on more in-depth analyses, giving accounting professionals an even more relevant role in the planning and growth of companies.