(2024-11-29) Khauan Pereira Silva; Lucas Alessandro Cardoso; Pedro Messias de Oliveira Botelho
This project was carried out with the purpose of creating campaign planning for Adriana Silva de Oliveira Botelho, an organizational psychologist from Votuporanga/SP who provides services to both people and companies. For the campaign, analyzes were carried out on the micro and macro environment in which the professional finds herself, the company's history and services offered. Based on this information, the main objective of the campaign was decided to develop and strengthen the company's image. This project also includes a brand launch campaign, with the aim of making it a reference in the market.