Navegando por Autor "Arthur Felipe Romancini"

Agora exibindo 1 - 1 de 1
  • Imagem de Miniatura
    Item
    INOVAÇÃO NA GESTÃO DE EMPREENDIMENTOS DO ATELIÊ DONA MARIA
    (2024-11-29) Arthur Felipe Romancini; Emilly Fernanda de Freitas Barberá
    This paper begins with an analysis of the Fuxico Agency, which uses word-of mouth marketing as its main promotional strategy. The agency's identity manual will be presented to illustrate the construction and management of the brand. The focus will then be on the Dona Maria Studio, a business specializing in handmade crochet pieces. The study will address the development of the brand identity and the marketing strategies adopted by the studio, highlighting the careful and artisanal elaboration of the products offered.