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    DESAFIOS E ESTRATÉGIAS PARA UNIVERSITÁRIOS NO MERCADO DE INVESTIMENTOS
    (2025) BRUNA FERNANDA FERREIRA MORETTI; GABRIELA PARDO DIAS; BRUNO VENANCIO DE SOUZA
    The study addresses the growing interest of university students in the financial market, driven by digital platforms and the pursuit of economic independence. Despite this growth, barriers such as the lack of formal financial education, limited income, and insecurity in the face of risks still persist. In addition to technical aspects, emotional and behavioral factors also influence investment decisions. The literature on traditional and behavioral finance highlights the importance of planning, discipline, and diversification, although this knowledge is not always translated into students’ daily practices. In this context, investigating such challenges and proposing strategies suited to the university reality becomes essential to promote financial autonomy and strengthen a more sustainable and conscious economic culture