Navegando por Autor "Gustavo Godoy dos Santos"

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    CONECTANDO HISTÓRIAS: A REESTRUTURAÇÃO DA ROTA ROMÂNTICA
    (2024-12-02) Gustavo Godoy dos Santos; Júlia Garcia de Oliveira Campanha
    This course completion work focuses on revitalizing the Rota Romântica brand, a company specialized in renting old cars for weddings. The project aims to modernize the brand's identity, highlighting its emotional and visual appeal to the target audience. The main actions include the creation of a new logo, development of content for social media and publicity campaigns, as well as strategic partnerships with flower shops and wedding dress stores. The research involved analyzing positive feedback from the public and measuring the results of the posts, demonstrating the positive impact of the implemented actions. The work emphasizes the importance of a solid presence on social media for the success of businesses operating in the wedding segment.