Navegando por Autor "Vitor Freitas Chaves"

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    Revitalização da Marca Delícias da Manu
    (2024-11-29) Camilly Borim Oliveira; Vitor Freitas Chaves
    The purpose of this project was to develop an action plan for "Delícias da Manu," a gourmet sweets brand created by a young entrepreneur who balances her business with university studies. Detailed analyses of the brand's history, target audience, competition, and product arrangement were conducted to guide the campaign. Based on this data, the main goal was defined as strengthening the perception of quality and exclusivity of the products, increasing sales and brand visibility. Furthermore, the plan proposes a renewal of the visual identity and a restructuring of the sweets' presentation, both on social media and at points of sale, to offer a more engaging and attractive experience to customers.