This work addresses the intersection between production management and marketing in the secondary sector, highlighting how productive efficiency directly impacts operational costs, product quality, and employee well-being. The objective of this study is to identify and analyze management practices that can optimize production while strengthening marketing strategy, contributing to an organizational culture that promotes continuous improvement and competitiveness in the market. Furthermore, the study revealed that companies that implement effective marketing strategies, combined with productive management, can increase their market visibility and attract and retain customers. Implementing practices that consider both productive efficiency and employee satisfaction can lead to superior performance and a robust organizational culture. It is recommended that companies adopt holistic approaches, aligning their production and marketing strategies to ensure sustainability and long-term growth.
