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ADMINISTRAÇÃO DE EMPRESAS DE PEQUENO PORTE COM ENFASE NA GESTÃO FAMILIAR: UM ESTUDO DE CASO NA CIDADE DE VOTUPORANGA – SÃO PAULO
(2024-11-06) ISABELA FAUSTINO FAVALEÇA; JÉSSICA LIBERTI
Small business management, especially in family-run businesses, plays a fundamental role in the global economy. In cities such as Votuporanga, São Paulo, it is common to find family businesses. Despite bringing benefits such as trust and continuity, family management faces unique challenges, such as succession and professionalization. Understanding these dynamics can be crucial to ensuring the sustainability and competitiveness of these companies in the market, especially considering their relevance in the national economy. The general objective of this study is to analyze management practices in small family businesses in the city of Votuporanga, with a view to identifying factors that influence their effectiveness and longevity. To this end, a case study was conducted that will provide an in-depth understanding of the internal dynamics of these companies, offering valuable insights for both entrepreneurs and researchers in the area of management. Regarding the case study, carried out in the city of Votuporanga - SP, it was possible to conclude that the analysis of the family business, the target of this study, demonstrated an effective framework of commitment and tradition that are undeniable pillars of its continued success.