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Item A IMPORTÂNCIA DA COMUNICAÇÃO EMPRESARIAL(2025) JÉSSICA DA SILVA ROCHA; MARCELO VILLA DE OLIVEIRA; BRUNO VENANCIO DE SOUZABusiness communication is an essential role of organizational management, influencing both internal interaction between employees and the external perception of the business. This article discusses the importance of corporate communication, addressing its fundamental concepts, impact of weight management and institutional image, as well as the relevance of technology and prioritization of communication processes. In addition, communication challenges are analyzed, such as organizational barriers and the non-verbal impact of communication, in addition to the need for transparency and ethics in the transmission of information. The study also emphasized the role of the leader as a communicative agent, the influence of communication on innovation and the challenges brought by remote and hybrid work. For this reason, it is important to support communication based on my metrics, with guaranteed effectiveness. Address the basic methodology of a literature review, using renowned authors in the area for discussion. The results demonstrated that effective communication was a strategic factor for organizational success, promoting a corporate environment but of product and integrationItem GESTÃO DE PESSOAS E CULTURA ORGANIZACIONAL NOS RESULTADOS DA EMPRESA(2024-11-06) IAGO TORRESTo establish values and beliefs, companies create organizational culture. It can be in an elaborate way to express to customers the way it understands would be correct and of good character, or in an involuntary way, adding characteristics, mainly of the owners and even of employees, suppliers and customers. This generates a designed culture, with important factors that add value, making a strong organizational culture. Based on this information, the objective of this work was to investigate how the characteristics of an organizational culture can impact companies, whether in the provision of services, the sale of products, functionality results and the impact it generates on stackholders. The methodology used was a literature review for conceptual basis and understanding of the main factors involving organizational culture, followed by field research to determine brief knowledge of organizational culture and the impact that organizational culture has in relation to the activities of employees. employees, and what is the reflection and influence on their view of it in the professional context, the research was carried out through a questionnaire containing 8 (eight) questions related to organizational culture prepared in Google Forms, where participants were selected randomly, without distinction of age group or sector in which you work professionally. The results of the research confirmed that, even without having extensive knowledge of organizational culture, people were able to understand, through a short summary, how important the company's organizational culture is and made relationships with the impact it causes on the company's activities, even analyzing some characteristics that could be changed to help some processes. In this way, strengthening tactics for exploring concepts and applying them in the work environment used to create an organizational culture are of paramount importance to having an organization in order and that can aggregate the company's results, managing to keep it constantly evolving and without stagnating. transforming it into something as important as other strategies that companies adopt in sales, marketing or financial management.