(2024-11-29) Altair Eduardo de Carvalho; Cleber Pirani de Oliveira
This paper addresses the revitalization of the Bendita Hora Cafeteria brand.
The objective is to develop strategies to modernize the establishment’s identity
and improve its operations. The methodology employed included market data
analysis, research on consumer trends in the food industry, and a specific
survey on customer preferences in the region. The results guided proposals that
align the business with current demands. The focus is on customer experience,
sustainability, and innovation. In summary, the study presents a clear and
practical model for revitalizing a coffee shop, enhancing its attractiveness and
competitiveness in the market, and increasing long-term success opportunities.