Trabalhos de Conclusão de Curso
URI Permanente para esta coleção
Publicidade e Propaganda
Navegar
Submissões Recentes
Item PAPELARIA EM EVOLUÇÃO: REBRANDING E CONEXÃO COM O PÚBLICO DA MASTER PAPELARIA(2014-12-13) Ana Carolina Tagima Tanaka; Gabriela Ayumi Komay; Gabriela Vitória Nunes Homsi MortariO propósito deste projeto foi criar um plano de ação para a Master Papelaria, uma empresa em Votuporanga especializada em vendas de material escolar, material de escritório e livros infantis. Análises foram feitas sobre o histórico da empresa, público-alvo, concorrentes e disposição dos produtos para elaborar a campanha. Com base nesses dados, foi determinado que o principal objetivo da campanha foi estreitar os laços da empresa com os clientes e aumentar as vendas. Adicionalmente, o plano contempla a revitalização da identidade visual da empresa e a melhoria na disposição dos produtos na loja física. Palavras-chave: papelaria; planejamento de campanha; merchandising; rebranding.Item Revitalização da Marca Delícias da Manu(2024-11-29) Camilly Borim Oliveira; Vitor Freitas ChavesThe purpose of this project was to develop an action plan for "Delícias da Manu," a gourmet sweets brand created by a young entrepreneur who balances her business with university studies. Detailed analyses of the brand's history, target audience, competition, and product arrangement were conducted to guide the campaign. Based on this data, the main goal was defined as strengthening the perception of quality and exclusivity of the products, increasing sales and brand visibility. Furthermore, the plan proposes a renewal of the visual identity and a restructuring of the sweets' presentation, both on social media and at points of sale, to offer a more engaging and attractive experience to customers.Item ORIENTAÇÃO PROFISSIONAL E BEM-ESTAR NO TRABALHO: CONEXÕES ENTRE SATISFAÇÃO E PRODUTIVIDADE(2024-11-29) Khauan Pereira Silva; Lucas Alessandro Cardoso; Pedro Messias de Oliveira BotelhoThis project was carried out with the purpose of creating campaign planning for Adriana Silva de Oliveira Botelho, an organizational psychologist from Votuporanga/SP who provides services to both people and companies. For the campaign, analyzes were carried out on the micro and macro environment in which the professional finds herself, the company's history and services offered. Based on this information, the main objective of the campaign was decided to develop and strengthen the company's image. This project also includes a brand launch campaign, with the aim of making it a reference in the market.Item REBRANDING DA MARCA BENDITA HORA CAFETERIA PARA UM NOVO CONCEITO DE CAFÉ E EXPERIÊNCIA(2024-11-29) Altair Eduardo de Carvalho; Cleber Pirani de OliveiraThis paper addresses the revitalization of the Bendita Hora Cafeteria brand. The objective is to develop strategies to modernize the establishment’s identity and improve its operations. The methodology employed included market data analysis, research on consumer trends in the food industry, and a specific survey on customer preferences in the region. The results guided proposals that align the business with current demands. The focus is on customer experience, sustainability, and innovation. In summary, the study presents a clear and practical model for revitalizing a coffee shop, enhancing its attractiveness and competitiveness in the market, and increasing long-term success opportunities.Item A TRANSFORMAÇÃO COMUNICACIONAL DO ESTABELECIMENTO COMERCIAL PETSHOP FINO PELO(2024-11-29) EMERSON LUIZ LOPES DA SILVA; ÍSIS MADI BORGESThis work aims to present a new visual identity for the establishment, with communication strategies and a positioning that conveys an image that makes it stand out from other pet shops in the city. The proposal seeks to strengthen the image of a serious, innovative brand committed to ethical values, consolidating its reputation as a reference in quality and trust in the market.Item CONECTANDO HISTÓRIAS: A REESTRUTURAÇÃO DA ROTA ROMÂNTICA(2024-12-02) Gustavo Godoy dos Santos; Júlia Garcia de Oliveira CampanhaThis course completion work focuses on revitalizing the Rota Romântica brand, a company specialized in renting old cars for weddings. The project aims to modernize the brand's identity, highlighting its emotional and visual appeal to the target audience. The main actions include the creation of a new logo, development of content for social media and publicity campaigns, as well as strategic partnerships with flower shops and wedding dress stores. The research involved analyzing positive feedback from the public and measuring the results of the posts, demonstrating the positive impact of the implemented actions. The work emphasizes the importance of a solid presence on social media for the success of businesses operating in the wedding segment.Item INOVAÇÃO NA GESTÃO DE EMPREENDIMENTOS DO ATELIÊ DONA MARIA(2024-11-29) Arthur Felipe Romancini; Emilly Fernanda de Freitas BarberáThis paper begins with an analysis of the Fuxico Agency, which uses word-of mouth marketing as its main promotional strategy. The agency's identity manual will be presented to illustrate the construction and management of the brand. The focus will then be on the Dona Maria Studio, a business specializing in handmade crochet pieces. The study will address the development of the brand identity and the marketing strategies adopted by the studio, highlighting the careful and artisanal elaboration of the products offered.Item Transformando a marca da Carla Seba e Cia Arquitetura: Estratégia de rebranding e posicionamento digital(2024-11-29) Bárbara Pádua Marques de Souza; Lucas Salis Bafoni; Vitor Naoki OkanoThe thesis proposes a rebranding for Carla Seba Arquitetura, aiming to organically strengthen its brand in Votuporanga. The strategy includes updating the visual identity and creating digital content to increase engagement and strengthen the connection with the local audience, highlighting the quality and sophistication of its projects.
