(2024-12-02) Gustavo Godoy dos Santos; Júlia Garcia de Oliveira Campanha
This course completion work focuses on revitalizing the Rota Romântica brand,
a company specialized in renting old cars for weddings. The project aims to modernize
the brand's identity, highlighting its emotional and visual appeal to the target audience.
The main actions include the creation of a new logo, development of content for social
media and publicity campaigns, as well as strategic partnerships with flower shops and
wedding dress stores. The research involved analyzing positive feedback from the
public and measuring the results of the posts, demonstrating the positive impact of the
implemented actions. The work emphasizes the importance of a solid presence on
social media for the success of businesses operating in the wedding segment.