Trabalhos de Conclusão de Curso

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Navegando Trabalhos de Conclusão de Curso por Assunto "inovação"

Agora exibindo 1 - 4 de 4
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    A IMPORTÂNCIA DA COMUNICAÇÃO EMPRESARIAL
    (2025) JÉSSICA DA SILVA ROCHA; MARCELO VILLA DE OLIVEIRA; BRUNO VENANCIO DE SOUZA
    Business communication is an essential role of organizational management, influencing both internal interaction between employees and the external perception of the business. This article discusses the importance of corporate communication, addressing its fundamental concepts, impact of weight management and institutional image, as well as the relevance of technology and prioritization of communication processes. In addition, communication challenges are analyzed, such as organizational barriers and the non-verbal impact of communication, in addition to the need for transparency and ethics in the transmission of information. The study also emphasized the role of the leader as a communicative agent, the influence of communication on innovation and the challenges brought by remote and hybrid work. For this reason, it is important to support communication based on my metrics, with guaranteed effectiveness. Address the basic methodology of a literature review, using renowned authors in the area for discussion. The results demonstrated that effective communication was a strategic factor for organizational success, promoting a corporate environment but of product and integration
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    INOVAÇÃO E EMPREENDEDORISMO: UM ESTUDO SOBRE STARTUPS BRASILEIRAS
    (2025) GABRIEL SANTOS AGUIAR; JOSÉ HENRIQUE COELHO ABREU; BRUNO VENANCIO DE SOUZA
    This study investigated the main challenges faced by Brazilian startups, based on the account of an entrepreneur from Votuporanga-SP, founder of three technology-based companies. The objective was to understand how these barriers were overcome and which strategies contributed to success. The research is justified by the high failure rate of startups and the lack of regional studies. A qualitative approach was used, with a semi-structured interview and content analysis. The results highlight the importance of prior knowledge, business model validation, scalability, and resilience. The conclusion emphasizes the need for entrepreneurial education and public policies to support the sector.
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    O IMPACTO DA INOVAÇÃO NAS EMPRESAS TRADICIONAIS E COMO ELAS PODEM SE ADAPTAR
    (2025) LARISSA EVELIN GOMES DE BRITO; TAWANI FERNANDA NEVES LACERDA; BRUNO VENANCIO DE SOUZA
    Este trabalho analisa como a inovação afeta empresas tradicionais por meio da competitividade, concentrando-se no ramo das academias. Num cenário de mercado em permanente evolução, moldado pela tecnologia e pelas novas preferências dos clientes, as empresas com histórico precisam se adaptar para não perderem espaço. A investigação, de cunho qualitativo, empregou um formulário virtual respondido por gerentes de academias com pelo menos dez anos de experiência. Isso possibilitou entender como essas empresas estão introduzindo novidades em suas operações, organização interna, táticas de marketing e no uso de ferramentas digitais. A avaliação dos dados mostrou que a busca por inovação é motivada pela forte concorrência, sobretudo de grandes redes, e pelo desejo dos clientes por soluções mais fáceis e conectadas. As academias notaram um aumento no interesse por seus serviços após implementarem inovações, apesar de ainda lidarem com dificuldades como a resistência interna e a necessidade de treinar melhor seus funcionários. Os resultados apresentados mostram que a inovação é vital para a continuidade e o progresso de empresas tradicionais, demandando uma cultura interna mais aberta, líderes comprometidos e investimento em tecnologia e pessoal.
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    O IMPACTO DA INTELIGÊNCIA ARTIFICIAL: NA GESTÃO DE RECURSOS HUMANOS
    (2024-11-06) GEOVANA ROCHA OLIVEIRA; STEFANY COELHO TEIXEIRA
    The objective of the work is to present how Artificial Intelligence is increasingly present in the corporate environment in different areas of different segments. As presented, the new area that has been gaining recognition in the technological term is Human Resources, being applied in the Recruitment and Selection part, from the process of analyzing and advertising vacancies to the application of concepts for choosing a new employee. With the implementation of this new technology in the human resources department, more dynamic actions can be developed, leaving bureaucratic tasks and repetitive activities to be developed together with artificial intelligence, making it a more efficient sector. However, even with all the development of innovation, there may still be some challenges when implementing Artificial Intelligence as a general tool, such as failures during execution, lack of logical reasoning, disclosure of confidential data and the difficulty for the public may face the adaptation of technology, as human contact in organizations is still very considerable. The work includes introduction, development and final considerations, which aims to present the bibliographical research carried out on the concept of Artificial Intelligence in the Human Resources sector. With the elaboration of a simultaneous case study, the application of the hypothetical-deductive method, which aims to raise questions regarding the methodology presented about two small/medium sized companies in the city of Votuporanga-SP, in which they granted authorization to respond the questions asked through a questionnaire and online interview to prove the hypotheses addressed.